As part of a multi-consultant effort to update parts of the   Jersey City Master Plan, BFJ was tasked with preparing a new Land Use   Element. Since its 2000 Master Plan, the City has seen broad-based economic   growth, with employment and income gains and significant development   activity. This growth has also generated shifts in the demographic and   socioeconomic characteristics of the City. The Land Use Element reflects   these changes and identifies desired concepts for land use, development, and   urban design for the next 20 years. The Element incorporates principles like   neighborhood-scaled, contextual planning; smart growth; mobility for all   users; preservation of valuable historic, scenic, and environmental assets;   reinforcement of retail and commercial uses at a variety of scales; and   support for a range of housing opportunities serving residents of varying   ages and incomes. The Land Use Element examines urban design challenges that   are unique to Jersey City some at the neighborhood level, but many that   cross-cut across City geographies and that require a combination of design   and regulatory strategies.

The full Jersey City Master Plan, which also included a new open   space and community facilities element, was adopted in 2022. Since adoption,   the City has implemented a significant first phase of recommended zoning   updates. BFJ subsequently worked with the Jersey City Economic Development   Corporation to update the Urban Enterprise Zone (UEZ) Strategic Plan, leading   a stakeholder engagement effort that involved special improvement districts,   elected officials, and local business advocacy groups. That plan was locally   adopted in November 2024 and approved by the State in early 2025.